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News from the Product Marketing Alliance (PMA)

Product Marketing Alliance •

Top 100 Product Marketing Influencers 2024

2024 has been another transformative year in the world of product marketing, with the industry quickly adapting to technological advancements and shifting market landscapes.As we navigate the complex terrain of product marketing, what better way to recognize the incredible talent driving innovation than by highlighting the 100 product marketers who are reshaping the industry – as voted by the global product marketing community? From AI-empowered strategists and digital transformation pioneers to...
Product Marketing Alliance •

How to run a successful OKR review

OKR reviews are not just periodic check-ins; they’re the foundation of a team’s success. If you want your team to thrive, improve, and succeed, OKRs (Objectives and Key Results) are a must-have.They establish the path, monitor progress, and ensure everyone is on the same page. Reviewing OKRs is a great opportunity to consider what's going well, what's not, and what changes are needed.According to research, 80% of employees prefer receiving immediate feedback rather than waiting for an annual per...
Product Marketing Alliance •

Successfully build your affiliate marketing program [Ebook]

Looking to unlock a powerful growth channel for your business? Wondering how to set up an affiliate program that actually delivers results? We got you covered. In this eBook, Emmet Gibney, CEO at Rewardful, breaks down the essential steps you need to launch your affiliate marketing program into orbit. Download the Ebook below. 👇
Affiliate marketing can sound complicated, but at its core, it’s straightforward:This guide breaks it all down—from the basics of how it works to how to build a program...
Product Marketing Alliance •

Consumer reactions to algorithm vs. human decisions

Algorithms have become ubiquitous, influencing nearly every decision-making process in our daily lives—from job applications to mortgage approvals. Despite their efficiency and consistency, one pressing question remains: how do consumers feel about decisions made by robots (bots) versus humans?Recent research reveals a surprising twist: while unfavorable decisions (e.g., rejections) elicit similar consumer reactions regardless of the source, favorable decisions (e.g., acceptances) spark notably...
Product Marketing Alliance •

Don’t just be a PMM – be a strategic leader

This article is based on Kerry Wheeler’s inspiring talk at the Product Marketing Summit in Denver. As a PMA member, you can enjoy the complete recording here. When she gave this talk, Kelly was a Senior PMM at Lattice. She’s since taken on a new role as Lead Customer Marketing Manager. Congratulations, Kelly! 🎉Ever been asked to make a slide deck pretty or create a one-pager that sales never actually used? Yeah, we’ve all been there. As product marketers, we’re asked to do a lot of things. We si...
Product Marketing Alliance •

What to do if you're made redundant

Redundancy is something one hopes will never happen to them. Sadly, just like death and taxes, it is one of life’s certainties. In the three months to September 2024, there were around 90,000 redundancies made in the United Kingdom, compared with 80,000 in the previous month. Unlike our parent’s generation, there is no such thing as a “job for life”.As someone who has been through redundancy and mentored many of my peers who have experienced the same, I hope that sharing my story will help you p...
Product Marketing Alliance •

How PMMs can use analyst insights to dominate markets

As a product marketer, staying ahead of the competition is no small feat. It takes strategic insight, cross-functional collaboration, and a sharp understanding of your market landscape to secure your product’s place in the spotlight. That’s where analyst relations can become your secret weapon.Join us in this live session where our experts reveal a proven framework for using competitive analyst evaluations to fuel your product marketing strategy and win in the market.
Don't worry if you can't at...
Product Marketing Alliance •

Reflections from the Product Marketing Summit in Chicago

I had the privilege of attending and speaking at the PMA Chicago Summit, connecting with brilliant product marketers and soaking in valuable insights. It reaffirmed my love for the art and science of product marketing, and sparked some thoughts I’d love to share. These are by no means a comprehensive summary of all the great insights, but the ideas that came to me – a seasoned marketer who’s always excited to learn something new!The best PMMs aren’t the ones with the fanciest tools – they’re the...
Product Marketing Alliance •

Product Marketing Awards 2024: Your winners

After an inspiring round of nominations and rigorous selection, we are thrilled to announce the winners of this year’s Product Marketing Awards! These outstanding individuals and teams have set themselves apart through exceptional leadership, creative solutions, and impactful contributions to the field of product marketing. Each winner has not only excelled in their respective category but has also raised the bar for what’s possible within our industry. Join us in celebrating the talent, innovat...
Product Marketing Alliance •

Beyond the glass ceiling: Making your career work for you

This article is based on Jamie Gier’s brilliant talk at the Product Marketing Summit in Seattle. As a PMA member, you can enjoy the complete recording here.It was May 1980, and I was in third grade, riding my rad BMX bike down 20th Avenue in eastern Washington. Suddenly, a massive windstorm hit out of nowhere. Sand filled the air, and I could barely see, let alone keep it out of my mouth. In my childhood panic, I thought, Oh my God, the zombie apocalypse is real, and it’s here! But as the air cl...
Product Marketing Alliance •

How I got my job through the PMA community

Over the past decade, product marketing has been more than just my career – it’s become my professional home. My path into this field wasn’t exactly linear, but it’s been an incredible journey of growth, adaptation, and discovery. I’ve had the privilege of building teams, shaping a thriving community, and learning firsthand how versatile and impactful this role can be.Now, as I prepare to relocate to London and start a new chapter in my career, I’m reflecting on everything that has brought me to...
Product Marketing Alliance •

B2B market research: How much data is enough?

How many surveys do we need for the data to be statistically significant? This is one of the most common questions for B2B product marketing teams when scoping out a quantitative survey project.The short answer is: probably fewer than you assume in most use cases.While large sample sizes are ideal, the practical reality is that most B2B survey projects make do with modest sample sizes. The reasons include one or more of these scenarios for any given survey.Response rates in online customer surve...
Product Marketing Alliance •

Understand product reviews with attribute sentiment scoring

In today’s digital-first world, customer reviews are not only a source of valuable feedback but also a driving force behind purchasing decisions. An estimated 90% of consumers read reviews before making a buying choice, and 72% are more likely to act if a product has positive feedback.These stats are consistent with my experience in consumer product marketing at Amazon and other great organizations. For product marketers, this treasure trove of customer input can reveal valuable insights, yet it...
Product Marketing Alliance •

3 AI use cases to elevate your strategy

This article is based on Liza Adams’s brilliant talk at the Product Marketing Summit in Denver. As a PMA member, you can enjoy the complete recording here.Product marketers and even CMOs rarely make it to the boardroom. In fact, only 41 members of Fortune 1000 boards are CMOs, and less than 3% of board members have managerial-level marketing experience. Why?Because marketing is often dismissed as tactical – beautiful ads, catchy campaigns, and glossy brochures – while the strategic work that und...
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