You built something awesome. Let's make sure it sells. Forrester notes: Aligning people, process, and technology drives 36% faster revenue growth. I partner with early-stage through Series C leaders in cyber, AI, and SaaS to turn complex technical truth into commercial traction. Grounded in product marketing, I build the GTM strategies, automated workflows, and execution systems your team needs to accelerate growth, secure investor confidence, win the right customers, and hit your revenue targets.
Work with me
Zero to acquisition in a year
Quarterly ACV, 300% YoY growth
Market share
A 300-page developer portal
One person owns both the brand story and the technical truth behind it. That combination is rare, and it means every claim that's made to the market can also be proven.
I stay curious about the product, and I test what each new approach is actually good for. New approaches every time, based on your business needs specifically. I work with AI all day, and I edit out its tells.
I can communicate about your business and your product with anyone, using clear, persuasive language, whether that's engineers, teams, customers, or investors. Complex technical concepts become clear, persuasive copy, confirmed with the product owners, builders, and experts.
I will tell you what I think, based on my expertise. I won't hold back. And I'll always give strategic alternatives. Both of us will reflect on this work continuously as we collaborate.
I work a project, a quarter, or the long haul. Strategy, hands-on, or both. Your stack, your process, your cadence. We agree how the engagement will run together, based on your business needs.
I learn super fast, and I am pedantically attentive to the small details simultaneously. I understand briefs quickly, rewrite versions until you are satisfied, and check technical terms one by one. Human in the loop always.
Rachel is a true asset to any organization and her ability to challenge the status quo is refreshing. We worked on many initiatives together and she was always looking to utilize new approaches and innovation was her specialty.
I mentor marketers and technical writers. Breaking in, growing your career, automating with AI and more.
Book a free sessionWe'll meet, you'll tell me everything you need, and that simple part is the whole point. Have it your way.
Before I write a word, I learn the product and the company GTM strategy the way your buyers would.
I use your positioning framework to support the rest of my work with you. OR, if you dont have a positioning framework, we can build one together.
I compose the content we've agreed on, working with the relevant stakeholders as I go.
I can work with your team until sales, docs, site, and - everyone - are all on the same page and telling the same story.
Positioning is hard. Positioning yourself as a professional is harder because you are simultaneously the strategist, the subject-matter expert, the brand, and yourself.
A seven-step process for choosing tools: keep workflows from breaking, prevent fragmented data and workaround processes, and stop your architecture becoming a tangled mess.
A first-week question list for a new marketing hire, a founding marketer, or a fractional consultant: what to ask the founder, the product, sales, and the people who inherit your framework.
Tell me what you're building and what's in the way. I read everything.
Great tech doesn't sell itself.
Let's meet. It's free.
