You built something awesome. Let's make sure it sells.
GTM strategy and execution for early-stage through Series C for cyber, AI, B2B SaaS, and B2C.
"Align people, process, and technology, and revenue grows 36% faster." (Forrester)
Work with me
Zero to acquisition in a year
Quarterly ACV, 300% YoY growth
Market share
A 300-page developer portal
Brand and product read better in one voice, especially for technical products. That voice comes from one shared source of product knowledge, the kind documentation teams have maintained for decades. That is why the marketing and the docs come from one person.
Curiosity that doesn't switch off, hands deep in the product, testing what each new thing is good for. New approaches every time, rather than the last client's. I work with AI all day and edit out its tells.
Engineers, teams, customers, investors. I can hold a technical conversation with any of them. Complex technical concepts become clear, persuasive copy, pedantically reviewed and confirmed with the product owners, builders and experts.
No hedging. If the positioning is wrong, you'll hear it in the first week, along with exactly what to do instead. Expect to be made to reflect on your own project, and expect my own claims held to that same standard.
A project, a quarter, or the long haul. Strategy, hands-on, or both. Your stack, your process, your cadence. We agree how the engagement will run in the first meeting, and every recommendation answers to your business.
Fast, and incredibly detailed, long before any of it was automated. Briefs understood quickly, versions rewritten until you are satisfied, and technical terms checked one by one. Human in the loop, and I always make the final call.
I mentor marketers and technical writers. Breaking in, growing your career, automating with AI and more.
Book a free sessionWe'll meet, you'll tell me everything you need, and that simple part is the whole point. Have it your way.
Before I write a word, I learn the product and the company GTM strategy the way your buyers would.
I decide what the product is, who buys it, and what you can claim, then write it down.
I compose the content we've agreed on, working with the relevant stakeholders as I go.
I work with your team until sales, docs, site, and everyone tells the same story.
A seven-step process for choosing tools: keep workflows from breaking, prevent fragmented data and workaround processes, and stop your architecture becoming a tangled mess.
A first-week question list for a new marketing hire, a founding marketer, or a fractional consultant: what to ask the founder, the product, sales, and the people who inherit your framework.
Documentation answers the questions buyers actually ask, which makes it bottom-of-funnel content. What LLM traffic is worth, what retrieval rewards, and which pages to fix first.
Tell me what you're building and what's in the way. I read everything.
Great tech doesn't sell itself.
Let's meet. It's free.
