Teams I've shipped for
Aligning people, process, and technology drives 36% faster revenue growth (Forrester). Partnering with a pre-seed through Series C leader in B2B, B2D, cyber, AI, deep tech and SaaS. Strategy, automated workflows and execution systems for your team.
Work with meSomeone has to understand your product well enough to explain it to engineers, investors and buyers, each in their own language.
I'm a marketer with product at my core. I research, analyze and hypothesize around product-market fit, positioning & messaging, build and manage automations, contribute to roadmaps, write user stories, manage developer portals and mentor, teach and lead multi-disciplinary teams.
How do I do it?
I learn your product first, then tell you what I think. I build the strategy, the documentation and the AI workflows, bespoke. Your engineers keep building. One person. No handoffs. No wasted resources.
Visual Layer: zero to acquisition in 1 year
Coro: quarterly ACV, 300% YoY growth
Lytx: subscription growth, Q1 2022
Lytx: a 300-page developer portal
Lytx / Surfsight. A 300-page developer portal for third-party telematics providers. Partner onboarding time fell 35%.
See the work →Visual Layer's first technical meetup, built around the engineering problems behind searching and querying visual data at scale. I defined the audience and campaign with research and engineering, produced the technical promotion, and ran attendee comms.
See the work →It always comes back to the same two things: cross-functional GTM alignment, and deep product knowledge. Everything else is built on that.
We'll meet, and you'll tell me everything you need.
I learn the business and the product.
I talk through approach with you.
I work with the stakeholders involved in the product, or affected by its outcome.
I make sure everyone is on the same page.
Rachel is a true asset to any organization and her ability to challenge the status quo is refreshing. We worked on many initiatives together and she was always looking to utilize new approaches and innovation was her specialty.
No handoffs, no account managers. One person owns the strategy, the plan, the execution and the management, so you get one point of contact and one unified story.
Strategy, execution, or both. Embedded or advisory, interim or long term. Built around your stage, your stack, and what your business actually needs.
I always bring my expertise and my honest opinion. I say what I think, no matter what. You make the final decisions.
I stay curious about the product and about marketing itself, so I learn fast and choose the right approach for what you actually need. I change direction easily when we need to pivot.
Engineers, executives, customers, investors. I speak to each one in the language they understand, from business to technical, from strategy to code repos.
I work fast, and I check every small detail at the same time. Human in the loop, always.
Early-stage businesses pivot constantly. So can your engagement with me. If we need to end early, that's ok.
How do you measure product marketing? I look at adoption, sales impact, positioning, and collaboration, using numbers alongside feedback from customers and colleagues.
Three of the five questions every marketing strategy must answer are positioning questions. That is why your first marketing hire should be a product marketer at the core.
Give every channel one job in the funnel, track the numbers that prove it, and diagnose every missed target. A framework for display, search, email, social and web.
Tell me what you're building and what's in the way. I read everything.
