You built something awesome. Let's make sure it sells.
GTM strategy and execution for early-stage through Series C for cyber, AI, B2B SaaS, and B2C.
"Align people, process, and technology, and revenue grows 36% faster." (Forrester)
Work with me
Zero to acquisition in a year
Quarterly ACV, 300% YoY growth
Market share
A 300-page developer portal
Sit down with the person who decided there's a need: their goals, priorities, and what's missing or broken.
Learn the product and the company GTM strategy. Use the product. Read available resources. Listen to real buyer calls, talk with stakeholders.
Positioning, ICP and personas, the messaging framework.
The messaging, content, and docs, all built on that framework.
Sales, docs, site, and team all tell the same story.
I mentor marketers and technical writers. Breaking in, growing your career, automating with AI and more.
Book a free session
A seven-step process for choosing tools: keep workflows from breaking, prevent fragmented data and workaround processes, and stop your architecture becoming a tangled mess.
A first-week question list for a new marketing hire, a founding marketer, or a fractional consultant: what to ask the founder, the product, sales, and the people who inherit your framework.
Documentation answers the questions buyers actually ask, which makes it bottom-of-funnel content. What LLM traffic is worth, what retrieval rewards, and which pages to fix first.
Tell me what you're building and what's in the way. I read everything.
Great tech doesn't sell itself.
Let's meet. It's free.
