You built something awesome. Let's make sure it sells.
GTM strategy and execution for early-stage through Series C for cyber, AI, B2B SaaS, and B2C.
"Align people, process, and technology, and revenue grows 36% faster." (Forrester)
Work with me
Zero to acquisition in a year
Quarterly ACV, 300% YoY growth
Market share
A 300-page developer portal
Leadership amplifies best when brand & product are written in one coherent voice, especially for technical products. That voice is derived from one unified context lake, which doc experts have been building for decades.
Insatiable curiosity that doesn't switch off, hands deep in the product, testing what each new thing is good for. New approaches every time, not recycled from the last client. I work with AI all day, with no tell in it.
Engineers, teams, customers, investors. No one speaks a language I don't understand. Complex technical concepts become clear, persuasive copy, pedantically reviewed and confirmed with the product owners, builders and experts.
No hedging. If the positioning is wrong, you'll hear it in the first week, along with exactly what to do instead. Expect to be made to reflect on your own project, and expect my own claims held to that same standard.
A project, a quarter, or the long haul. Strategy, hands-on, or both. Your stack, your process, your cadence. We set the shape of the agreement in the first meeting, and every recommendation answers to your business.
Fast, and incredibly detailed, long before any of it was automated. Briefs understood quickly, versions rewritten until you are satisfied, and technical terms checked one by one. Human in the loop, and I always make the final call.
I mentor marketers and technical writers. Breaking in, growing your career, automating with AI and more.
Book a free sessionWe'll meet, you'll tell me everything you need, and that simple part is the whole point. Have it your way.
Before a word gets written, I learn the product and the company GTM strategy the way your buyers would.
The research becomes structure, so every later decision answers to something other than taste.
The messaging, content, and docs, all built on that framework rather than beside it.
Sales, docs, site, and team all tell the same story, and keep telling it after I leave.
A seven-step process for choosing tools: keep workflows from breaking, prevent fragmented data and workaround processes, and stop your architecture becoming a tangled mess.
A first-week question list for a new marketing hire, a founding marketer, or a fractional consultant: what to ask the founder, the product, sales, and the people who inherit your framework.
Documentation answers the questions buyers actually ask, which makes it bottom-of-funnel content. What LLM traffic is worth, what retrieval rewards, and which pages to fix first.
Tell me what you're building and what's in the way. I read everything.
Great tech doesn't sell itself.
Let's meet. It's free.
