Great tech doesn't sell itself.

Go to market with a splash.

You built something awesome. Let's make sure it sells.

GTM strategy and execution for cyber, AI, B2B SaaS, and B2C.
"Align people, process, and technology, and revenue grows 36% faster." (Forrester)

Work with me
Teams I've shipped for
Reco
Amdocs
Pentera
Komodor
Lightrun
Visual Layer
Veriti
Blink Ops
XM Cyber
Portshift
Incredibuild
Alcide
Lytx
Comeet
Cisco
Cycode
Magento
TeamTrak
Approve.com
Baseshift
Agmatix
Fiverr
Sprkl
WebiKnow

What I do

01

Strategy & research

Learn more ->
02

Content & creative

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03

Go-to-market & product

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04

Systems & enablement

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Just some of the proof ...
0→1

Zero to acquisition in a year

$1M+

Quarterly ACV, 300% YoY growth

+65%

Market share

300

A 300-page developer portal

How it works

01

Collect requirements

Sit down with the person who decided there's a need: their goals, priorities, and what's missing or broken.

02

Learn

Learn the product by using it. Listen to real buyer calls, read what's internal, talk to the stakeholders.

03

Analysis and frameworks

Positioning, ICP and personas, the messaging framework.

04

Write and build

The messaging, content, and docs, all built on that framework.

05

Propagate and teach consistency

Sales, docs, site, and team all tell the same story.

"Her confidence is uniquely needed at the right time and her passion is contagious. Rachel is a true asset to any organization — her ability to challenge the status quo is refreshing. If you want to succeed with high value returns, Rachel is who you want on your team."

Karen Torrenti, Customer First Champion, B2B SaaS

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Mentoring, free

I mentor marketers and technical writers. Breaking in, using AI with judgment, building systems that get used.

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From the Playbook

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