Product Marketing is equal parts strategy, storytelling, and systems—and your tools should reflect that. After years of leading GTM at high-growth SaaS companies, building enablement engines, and obsessing over onboarding flows, I’ve tested

Fliki turns scripts into high-quality videos using AI voiceovers and stock visuals—and it’s shockingly good. I use it when I need to spin up a product explainer, a narrated demo teaser, or even a quick thought leadership clip without pulling in a design team. The voice quality is natural, multilingual options are solid, and the editor is dead simple. Great for PMMs who want to prototype video content fast, test narrative framing, or up-level sales enablement without waiting on production cycles.

Cal.com is my go-to scheduling tool—open-source, privacy-first, and infinitely customizable. I switched from the usual suspects because I wanted more control over the booking experience (think: custom workflows, team round robins, and Zapier integrations that don’t cost extra). Whether you're managing stakeholder calls, sales demos, or customer research sessions, Cal makes it seamless. Bonus: it plays nice with nearly every calendar and can live on your own domain if you want it to.