The PMM Playbook: A comprehensive guide for PMM strategies and insights

The most effective PMM tools embed project management functionality at their core. This means tracking GTM milestones, managing dependencies, and fostering cross-functional collaboration are baked into the system — not bolted on.

These 10 in-app communication tools provide powerful solutions for collecting feedback, informing users about product changes, and ensuring alignment between product development and customer expectations. Whether you’re looking to manage feature requests, communicate updates, or gather insights in real time, these tools offer streamlined ways to keep users engaged and involved directly within the product experience. Choose the tool that best fits your needs and start enhancing your in-app communication strategy today!

Explore the top 12 guided product tour solutions for enhancing user onboarding and engagement. Discover powerful platforms like Demostack, Reprise, Walnut, and more, offering no-code, interactive demos that drive conversions and simplify product adoption. Compare the features, pros, and cons of each vendor to find the best fit for your business needs.

This article explores the best ways to offer "Try Before You Buy" trials in a product-led growth (PLG) model, focusing on three key trial environments: guided tours, sandboxes, and hybrid solutions. It explains how each option serves different buyer personas and funnel stages, from early-stage prospects seeking simple overviews to technical buyers needing in-depth validation. The piece also highlights the benefits of outsourcing demo environments to specialized vendors, allowing teams to focus on core product development. Additionally, it discusses how data-driven insights and KPIs can be used to optimize trial experiences and accelerate conversions. Ultimately, the goal is to empower prospects to run their own proofs of concept, reducing friction and shortening sales cycles.

This article presents a systematic and technical method for creating customized resumes for each job application.

Bringing a product marketing leader on board early is a vital factor in your startup's success. The right strategic hire helps find product-market fit faster. This piece outlines the impact of such a hire and the key qualities to look for in candidates.

🚗 Product-led growth (PLG) without good information architecture (IA) planning is ultimately going to look like a sports car with a broken GPS - powerful, but lost. 🧭

The document that communicates the positioning is used to gain internal agreement, clarity, accuracy, and uniformity around the specific value being offered to specific target audience segments. A solid positioning statement becomes the messaging cornerstone of the integrated marketing campaign, Sales go-to-market plan, communications with PR agencies and analysts, and more.

Whether you're aspiring to build a career in product marketing or seeking to hire top PMM talent, this foundational knowledge proves invaluable.