Track what each campaign and program did, then change the next one because of it.
The method has a name, the iterative insightful loop, and it runs on a fixed cycle rather than at the end of a quarter.
- Name the question each campaign is meant to answer, and the metric that answers it, before it launches.
- Consistent tracking, naming, and attribution across channels, so two quarters of data can be compared.
- A short written readout per program: what happened, what it means, what changes next.
- A standing review where those changes get decided, and where last cycle's decisions get checked.
