The Playbook.

Splitting them is an org-chart decision that buyers never see. What you get instead is two teams describing two different companies, and a story that stops compounding.

Understanding the Role of a Product Marketing Manager

November 18, 2024

Positioning & messaging

3 min

Whether you're aspiring to build a career in product marketing or seeking to hire top PMM talent, this foundational knowledge proves invaluable.

The Whats and Whys of a Positioning Document

November 25, 2024

Positioning & messaging

3 min

Learn why a positioning document is essential for success. Discover how this framework aligns teams, saves resources, and creates consistent messaging.

3 Paths to Better PLG Strategy with Information Architecture

November 29, 2024

Adoption & retention

3 min

Product-led growth without good information architecture planning is ultimately going to look like a sports car with a broken GPS—powerful, but lost.

Why Your Startup Urgently Needs a Founding Product Marketer

November 29, 2024

Positioning & messaging

3 min

Bringing a product marketing leader on board early is a vital factor in your startup's success. The right strategic hire helps find product-market fit faster.

How to Quickly Craft Perfect Resumes for Any Job You Want

December 9, 2024

Career

13 min

Build a 'single source' CV, use AI tools strategically, and automate formatting — so you can tailor your resume for every role in a fraction of the time.

How to Host the Best 'Try Before You Buy' Trial for PLG

December 10, 2024

Adoption & retention

7 min

Sandboxes, guided tours, hybrid approaches — how to choose the right 'Try Before You Buy' strategy for your PLG motion, buyer journey, and product complexity.

Top 10 In-App Tools To Make Your Product Soar

December 11, 2024

GTM

3 min.

10 in-app communication tools for collecting feedback, announcing product changes, and keeping product and customer expectations aligned. A roundup for PLG and product-led teams.

A Practical Guide for PMMs to Choosing the Best Tools

December 15, 2024

All about AI

5 min.

Discover the essential guide for Product Marketing Managers (PMMs) on choosing the right tools to streamline go-to-market strategies.

How Being Bold in Your Job Search Can Help Open Unexpected Doors

January 27, 2025

Career

3 min.

Being bold creates unexpected opportunities. Asking for feedback and advocating for yourself can open doors even after rejection — confidence and transparency make the difference.

What Great Technical Documentation Really Looks Like

September 5, 2025

Technical writing & docs

5 min.

Standards for product, technical, and user-facing documentation — content structure, templates, formatting, language, and accessibility requirements for clarity and consistency.