The Playbook.
Positioning yourself may be the hardest positioning job
Positioning is hard. Positioning yourself as a professional is harder because you are simultaneously the strategist, the subject-matter expert, the brand, and yourself.
Positioning & messaging
7 proven steps to choosing the right software for your team
A seven-step process for choosing tools: keep workflows from breaking, prevent fragmented data and workaround processes, and stop your architecture becoming a tangled mess.
What to ask before you get started: your first week on the job
A first-week question list for a new marketing hire, a founding marketer, or a fractional consultant: what to ask the founder, the product, sales, and the people who inherit your framework.
Why your technical docs may be your most valuable digital asset
Documentation answers the questions buyers actually ask, which makes it bottom-of-funnel content. What LLM traffic is worth, what retrieval rewards, and which pages to fix first.
Reviews decide the shortlist: how to run a review program
Buyers build the shortlist before they ever contact you, and review sites are doing the work. A request cadence, response routing, and what badges actually get you.
Event strategy for deep tech teams
A weighted scorecard, three commitment tiers, and a phased plan for deciding which conferences earn a booth, which earn a badge, and which earn nothing.
Why product marketing and brand should stay together
Splitting them is an org-chart decision that buyers never see. What you get instead is two teams describing two different companies, and a story that stops compounding.
What great technical documentation really looks like
Standards for product, technical, and user-facing documentation — content structure, templates, formatting, language, and accessibility requirements for clarity and consistency.
What you need to know to become an excellent technical writer
Essential skills, self-directed learning vs. paid courses, portfolio advice — and an honest look at when technical writing isn't the right fit.
How being bold in your job search can help open unexpected doors
Being bold creates unexpected opportunities. Asking for feedback and advocating for yourself can open doors even after rejection — confidence and transparency make the difference.
3 paths to better PLG strategy with information architecture
Product-led growth without good information architecture planning is ultimately going to look like a sports car with a broken GPS—powerful, but lost.
The whats and whys of a positioning document
Learn why a positioning document is essential for success. Discover how this framework aligns teams, saves resources, and creates consistent messaging.
Understanding the role of a product marketing manager
Whether you're aspiring to build a career in product marketing or seeking to hire top PMM talent, this foundational knowledge proves invaluable.
* I've been writing for a while, and some of my older posts simply aren't very relevant anymore. But ... you can see them if you're interested anyway. Go to the archive ->
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