Strategy, research and planning, content and creative, go-to-market and product, systems and enablement.
Choose your go-to-market direction. Positioning, ICP, messaging and message architecture, brand voice, GTM, and PMF.
Market research, competitor intelligence, win/loss, and voice-of-customer.
Which events to show up at and what to do there. Conference, webinar, and meetup selection, speaking and session strategy, booth and demo narrative, sponsorship calls, and pre- and post-event follow-up.
Where to show up and what to say once you are there. Channel selection and priority, founder-led and brand voice, content pillars and cadence, community participation, and review-site presence.
Deep-tech editorial, website and landing-page copy, founder-led and brand social, newsletters, customer case studies, content marketing and content operations, product docs, release notes, and technical thought leadership.
Scriptwriting, storyboards, video marketing, end-to-end SaaS product video direction, and on-brand AI-generated images and animations.
B2B SEO, technical SEO, and AI-answer visibility (GEO), with content refresh loops.
Product and release launches, integrated campaigns, demand generation across landing pages, email, and lifecycle, webinars and field events with repeatable playbooks, and adoption and retention flows.
UX, microcopy, in-app flows, and feedback loops, from plan to shipped.
Holding statements, escalation paths, and a message tree built before you need it. Breach and outage comms, customer and analyst notification, internal alignment, and the post-incident write-up.
Brand and product presence where buyers already are — Reddit, LinkedIn, YouTube, Peerspot, G2, Instagram, and TikTok. Profile and listing setup, review generation, community answers, and channel-native content.
Planning, information architecture mapping and implementation.
AI workflows, skill systems, pipelines, automations, marketing ops, and custom internal tools: evaluate, build-vs-buy, roll out, adopt.
Knowledge bases, internal comms, sales collateral, battle cards, talk tracks, training and lectures, plus vendor and contractor management.
Great tech doesn't sell itself.
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