What we can work on together.
Campaign & program measurement
Give every campaign a question and a metric, reviewed on a fixed cycle, to know what worked and decide what to fund next.
Measuring success isn't about a single number. It's about telling a complete story with data.
- Prove what worked.
- Justify next quarter's budget.
- Prove which channel actually paid off for which audience and topic.
- One measurement playbook the whole marketing team follows
- A named question and metric per campaign, set before launch
- Tracking, naming, and attribution held stable across channels and quarters
- A written readout per program: what happened, what it means, what changes next
- A standing review where changes are decided and the previous cycle's decisions are checked
Internal communications
Maintain one source of company answers, updates, and onboarding material to keep every employee on the same story.
- Hear about changes before customers do.
- Knowledge base architecture: what lives where, who owns it, and how it gets updated
- Channel choice based on where people already read, not where it is convenient to post
- Internal communications, including company-facing release notes
- One launch plan every department sees before the launch
- Onboarding paths per function
Tools & AI implementation & enablement
Build workflows, automations, and AI tooling around how the team already works to get full use from the tools you bought.
- Gain measured productivity.
- Achieve tool adoption.
- Stop paying for unused tools.
- Structured and repeatable - Workflows, skill systems, pipelines, marketing operational layer and automations built around existing habits
- Human-in-the-loop checkpoints at the right exits
- Custom internal tools when nothing off the shelf fits
- Tool evaluation against goals and the current stack, with a build-or-buy decision
- Rollout: pilots, training, and a usage check
Training & advocacy
Train every employee on the company message and equip them with talking points and content to tell it publicly.
- Ensure every employee tells the same story every time.
- Improve GTM success and increase revenue.
- Improve candidate attraction and employee retention.
- Pitch and message training for all of your GTM teams
- Internal social campaigns: employee posts, launch amplification, and the assets behind them
- Advocacy programs built on volunteers rather than mandates
- Refresher and update sessions
- Skills workshops: AI workflows, better more strategic product marketing, organic growth brainstorming, storytelling and Business English
Team building & hiring support
Define roles, write job specs, and evaluate candidates against the plan to build a team with clear lanes and enough capacity.
- Hire the right role first time.
- Define scope before recruiting.
- Shorten ramp-up.
- Keep the people you hire.
- Empower a struggling hire to succeed instead of replacing them.
- Role definition and job specs, scoped to what the team actually needs next
- Org structure and reporting lines as the team grows
- Candidate evaluation support: screening, interview questions, scorecards
- Onboarding plan for the new hire's first 90 days
Marketing budget
Allocate spend across channels, tools, and headcount based on accepted benchmarks and other key drivers to build a predictable marketing budget.
- Spend on proven channels.
- Defend by results.
- Reallocate as you go, based on evidence from your activities.
- Budget allocation across channels, tools, and programs
- A build-vs-buy view on tools and headcount
- Quarterly budget reviews tied to what the measurement actually showed
- A reallocation plan when something isn't working
Web maintenance & updates
Update, fix, and maintain the website, landing pages, and platform on a regular cadence to keep the site accurate and converting.
- Ensure continuous conversions.
- Prevent drift.
- Ship changes with zero regressions.
- Landing page builds and updates for new campaigns and offers
- Platform and plugin updates, broken-link checks, and performance fixes
- Content refreshes on pages that have gone stale
- Small, ongoing changes that don't need a full redesign to justify them
Knowledge management
Document company knowledge in one structured source to answer repeat questions consistently and feed LLMs accurate information.
- Keep company knowledge accurate and discoverable.
- Feed LLM work reliable source material.
- Reduce errors and reworks.
- End internal disagreements in customer calls.
- Relieve the Product team and SMEs of repeated questions.
- Accelerate onboarding.
- Get answers back on time.
- A single source of knowledge every team works from
- Information architecture, a style guide
- Structure that LLMs can reliably read
- Automated answers to repeated questions, so product and SMEs stop answering them by hand
- Tools, processes and approaches for sharing knowledge
