What we can work on together.
Website content
Write website copy for readers, skimmers, and crawlers, built on the positioning, to explain why the product matters.
- Demonstrate that the company and the product are real.
- Increase conversions.
- Enable smart buyers and LLMs to quickly understand what your value proposition is.
- Accelerate the buyer journey with the right content for different points in the funnel.
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- Website, landing-page, and product-page copy built on the message framework
- Copy structured for the close reader, the skimmer, and the crawler
- Content matched to each stage of the funnel
- Case studies, from customer interview to published page
- Long-form editorial, ghostwritten under your byline or your team's
- The content calendar and operations behind all of it
← Back to outcomes
See a sample case from my portfolio
→
Technical & product documentation
Maintain current, well-structured developer guides, product docs, and release notes to give evaluators, users, and AI engines accurate information.
- Enable evaluators and users to self-serve.
- Cut support load.
- Accelerate the buyer journey.
- Improve brand discovery and visibility.
- Improve customer satisfaction.
- Answer the evaluation questions and save buyers the need for endless calls and emails.
- Convert late-cycle, high-intent traffic.
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- Product docs, developer guides, and deployment and installation material
- Release notes and changelogs on a cadence the team can keep
- Information architecture, a style guide, and a docs-as-code toolchain
- Structure that search engines and LLMs can read
- A buyer-question log folded into the FAQ
- Technical review by the engineers who built the product before anything ships
← Back to outcomes
Read more about my approach
→
Video production
Script, storyboard, and direct explainer, demo, and launch videos on a fixed timeline and budget to explain complex products fast.
- Explain complex products in minutes.
- Increase demo request rate.
- Reuse across launch and sales.
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- Scriptwriting and storyboards for explainers, demos, and launch films
- SaaS product video direction, including screen capture and UI walkthroughs
- Video strategy: which pieces to make, in what order, and for which funnel stage
- Programmatic video built in code for series that update as the product changes
← Back to outcomes
See a sample case from my portfolio
→
Blogging & contributed articles
Run a blog and contributed-article program on a fixed cadence to build a public record of expertise and steady organic traffic.
- Grow organic traffic.
- Earn backlinks and citations.
- Demonstrate thought leadership.
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- A working editorial calendar, sized to what the team can actually keep up with
- Bylined and ghostwritten posts, from outline to published piece
- Contributed articles pitched and placed on outside publications
- A repurposing pass so one idea becomes several pieces
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Webinar production
Plan the strategy, content, format, cadence, editing, and distribution behind a webinar that attracts the right audience.
- Attract the right audience.
- Generate qualified leads.
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- Topic and speaker selection, scripted run-of-show
- Promotion plan and registration follow-up
- Recording repurposed into clips, blog posts, and email content
- A named goal for the session, checked against what it actually produced
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Podcast production
Plan the format, guests, editing, and distribution of a show, with a production cadence that keeps episodes coming and builds an audience.
- Grow a returning audience.
- Build relationships with guests.
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- Format and format consistency: length, structure, recurring segments
- Guest sourcing, briefing, and interview prep
- Editing, show notes, and distribution across platforms
- A repurposing plan: clips, quotes, and written pieces per episode
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Press release writing
Announce important, newsworthy info to relevant outlets for editorial coverage & public attention, in your brand voice & based on your unique story.
- Earn editorial coverage.
- Reach the outlets your market reads.
- Get picked up by wire services.
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- Press releases written to AP style and wire-service standard
- Quotes, boilerplate, and supporting facts gathered and verified
- Distribution guidance: which wire, which outlets, when to send
- Coordination with the rest of the announcement, so nothing contradicts
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