Portfolio.
Samples of work I've shipped throughout my career. Pieces cover cyber, dev tools, AI, and more, demonstrated through: whitepapers, docs, launch content, videos etc.
Every case displays role, year, and target persona.
Filter by discipline or domain, or start with Featured.
Teams I've shipped for
Featured
Public competitive comparison
Small business
Market research & intelligence
Positioning & messaging
A public competitive comparison for a challenger brand selling against far better known incumbents, written to show where the product genuinely wins without criticizing anyone.
Public competitive comparison
All work
Admin docs for frontline teams
Administrator and IT documentation for WorkStep, an employee engagement and retention platform for hourly and frontline workers in industries including manufacturing, logistics and retail. Covers team and access management.
HR tech
Technical & product documentation
Admin docs for frontline teams
Candidate data erasure guide
Technical documentation on candidate pseudonymization and the GDPR right to erasure, written for the customer's IT and compliance teams rather than the recruiters who use the platform every day.
HR tech
Technical & product documentation
Candidate data erasure guide
Endpoint outage response
On 19 July 2024 a faulty CrowdStrike Falcon Sensor update took down millions of Windows machines. I ran Coro's response: five posts in 26 days, each written for a different reader. I wrote two of them.
Cybersecurity
Thought leadership & market education
Blogging & contributed articles
Positioning & messaging
Endpoint outage response
Geotab co-marketing brochure
Co-marketing with Geotab, the largest marketplace in fleet management: a four-page brochure and the companion FAQ data sheet for the Surfsight AI-12 dashcam, built to win MSP partnerships through their platform.
Internet of things (IoT)
AI/vision
Partner programs
Sales assets
Geotab co-marketing brochure
A whitepaper, Understanding the SME Security Workload Crisis in a Changing World
Coro's first whitepaper, "Understanding the SME Security Workload Crisis in a Changing World", built on the company's own 2024 research. I commissioned, edited and approved it. It went out through the partner portal.
Cybersecurity
Small business
Thought leadership & market education
Website content
Sales assets
A whitepaper, Understanding the SME Security Workload Crisis in a Changing World
Shift-left for databases
Marketing web copy and the first technical documentation for a bootstrapped DevOps data tool. The copy had to win the paradigm first, or engineers would never evaluate the product. The company is Baseshift today.
Dev tools
Data tech
Website content
Positioning & messaging
Technical & product documentation
Shift-left for databases
AppSec and PCI standards
How PCI DSS changes open-source security practice, and what engineering teams have to change to stay compliant. Written for the developers who do the work rather than for the auditors who check it.
Dev tools
Cybersecurity
Thought leadership & market education
Blogging & contributed articles
AppSec and PCI standards
Technical product datasheet
One-page datasheet for Visual Layer's visual-data management platform, written for prospects and customers at the bottom of the funnel. Positioning, core capabilities, and the buyer-facing proof. I wrote and produced it.
AI/vision
Data tech
Sales assets
Tools & AI implementation & enablement
Technical product datasheet
Internal comms: tool sprawl to one platform
As Coro's first product marketer I led the selection, negotiation and rollout of a company-wide knowledge platform, across six offices and every function. Axero's published case study reports a 40% lift in sales performance.
Mid-market
Internal communications
Knowledge management
Tools & AI implementation & enablement
Internal comms: tool sprawl to one platform
Product explainer videos
A series of product explainer videos for end users, written and directed so a technical and a non-technical viewer can both follow the same explanation. The set includes work for Cisco and Visual Layer.
Dev tools
Cybersecurity
Small business
Video production
Tools & AI implementation & enablement
Onboarding programs
Product explainer videos
Recruiting platform GTM
Two years of go-to-market work for Comeet: product launch posts, most of the product documentation, lifecycle email, in-product tours and sales decks. The engagement ended when Spark Hire acquired the company in 2023.
HR tech
GTM
Product launches
Technical & product documentation
In-app comms
Retention & nurture campaigns
Recruiting platform GTM
EDR evasion whitepaper
Pentera's first technical whitepaper: 29 pages on EDR evasion, Windows system calls, and what endpoint detection cannot see. The company was called Pcysys at the time.
Cybersecurity
Thought leadership & market education
Website content
EDR evasion whitepaper
Go-to-market framework
A go-to-market framework I presented to leadership. The five pillars every release has to answer to, the operating model behind it, and nine stages from trigger through post-launch tracking.
Small business
GTM
Go-to-market framework
K8SHIELD, mapped to MITRE
Portshift's K8SHIELD paper, mapping Kubernetes attack vectors onto the MITRE ATT&CK framework. I was technical editor, from a blank page through publication.
Cybersecurity
Cloud & K8s
Thought leadership & market education
Blogging & contributed articles
K8SHIELD, mapped to MITRE
Education customer case study
Coro had no case studies and very little mid or bottom funnel material. This one covers the education sector, built on a customer interview with Taos Academy, after I put a stakeholder process in place first.
Cybersecurity
Small business
Customer marketing content
Sales assets
Education customer case study
Documentation hub and API portal
Coro's customer-facing documentation site: product docs, release notes, FAQs, the compliance hub mapping regulations to platform capability, and the public API portal for partners building integrations.
Cybersecurity
Small business
Technical & product documentation
Documentation hub and API portal
Kubernetes threat mapping
Alcide's thought leadership paper mapping Kubernetes attack techniques onto the MITRE ATT&CK framework. I was technical editor, from a blank page through publication.
Cybersecurity
Cloud & K8s
Thought leadership & market education
Blogging & contributed articles
Kubernetes threat mapping
Public competitive comparison
A public competitive comparison for a challenger brand selling against far better known incumbents, written to show where the product genuinely wins without criticizing anyone.
Small business
Market research & intelligence
Positioning & messaging
Public competitive comparison
JavaScript security report
Ghost editor on Snyk's 36-page 2019 report analyzing security risk across frontend JavaScript frameworks, with concrete remediation guidance for developers.
Dev tools
Cybersecurity
Thought leadership & market education
Website content
JavaScript security report
Visual Layer: from video search to agentic visual AI
Visual Layer's first technical meetup, built around the engineering problems behind searching and querying visual data at scale. I defined the audience and campaign with research and engineering, produced the technical promotion, and ran attendee comms.
AI/vision
Data tech
GTM
Thought leadership & market education
Video production
Event strategy
Reputation management
Visual Layer: from video search to agentic visual AI
Exploits in the wild
Not every known vulnerability is urgent, and treating them all the same keeps a team stuck in the backlog. This Snyk post separates exploits seen in the wild from the rest, so teams can decide what to fix first.
Dev tools
Cybersecurity
Thought leadership & market education
Blogging & contributed articles
Exploits in the wild
Content strategy proposal
A proposal for scaling Coro's content operations: what to build, in what order, and what it takes to sustain it once the backlog clears. Presented at a leadership off-site.
Cybersecurity
Website content
GTM
Thought leadership & market education
SEO & GEO
Content strategy proposal
The proposal behind an MSP pivot
A cybersecurity vendor's technical proposal for MSP and partner prospects, written to support the pivot to a partner-led motion. It went out with every partner prospect from then on.
Cybersecurity
Small business
RFPs & technical proposals
Sales assets
Partner programs
The proposal behind an MSP pivot
Partner product roadmap
Strategic roadmap deck for a cybersecurity vendor's VIP partners: the company vision, where the product is heading, and the trade-offs behind the sequencing.
Small business
GTM
Partner programs
Positioning & messaging
Partner product roadmap
