From fragmented channels to AI-ready visibility.

Buyers and AI answer engines evaluate your product long before anyone fills out a contact form. They encounter your brand across search, review sites, social channels, and conferences, but every platform describes you slightly differently. Maybe you've even invested in traditional SEO or public relations, but search engines and models still mischaracterize what you do.

she helps developers, product managers, and anyone who seeks her out write clearly and effectively.
Hayley Denbraver
Technical writer with a background in software engineering
January 1, 2020

What we can work on together.

SEO & GEO

Fix technical health, structure content, and state claims plainly to get search and AI answer engines to find and describe your business correctly.

  • Get found and cited correctly by search and AI engines.
  • Grow qualified organic traffic.
  • Fix technical blockers.
Flip to see just some of the things we can work on together →
  • Technical health: crawlability, site structure, schema, internal linking, and page speed
  • Keyword and question research from buyers' own words
  • Refresh cycles for existing pages
  • Definitions, naming, and claims stated plainly enough for models to extract and cite
← Back to outcomes
Read more about my approach
→

Social & 3rd-party presence

Manage social channels, review sites, and search results with voice guidelines and monitoring to control what people find about you.

  • Make the intended first impression.
  • Catch reputation issues early.
  • Keep voice consistent.
  • Surface negative feedback in real time.
Flip to see just some of the things we can work on together →
  • Channel selection and priority, including which channels to quit (including Reddit, LinkedIn, Twitter, TikTok, etc.)
  • Content pillars and a posting cadence aligned with team capacity
  • Review-site and directory presence: claiming profiles, prompting real reviews, responding to them (such as G2, PeerSpot, etc.)
  • Search-result audit: what shows up on page one, and what should
  • A response plan for negative reviews or misinformation, and monitoring so new mentions don't go unnoticed
← Back to outcomes

Event strategy

Score events against fixed criteria to choose where to sponsor, what to do at the booth, and how to follow up into pipeline.

  • Tie event spend to pipeline.
  • Cut low-yield sponsorships.
  • Book meetings before the event.
  • Ensure ROI for every conference.
Flip to see just some of the things we can work on together →
  • A scored, ranked shortlist with sponsorship tiers costed per event
  • Speaking strategy: which talks to pitch, to which tracks, and by when
  • Booth and demo narrative matched to the website's 90-second version
  • Follow-up sequences written before the event
  • Run-of-show and production for your own events, virtual and in person
← Back to outcomes
Read more about my approach
→

Recognition programs

Submit selective, well-argued applications to the awards, analyst rankings, and lists that demonstrate third-party proof.

  • Win awards and rankings buyers trust.
  • Add third-party proof to sales.
  • Raise analyst visibility.
Flip to see just some of the things we can work on together →
  • Award and list research: which ones are worth the application
  • Award submissions and entries, written to what judges actually look for
  • Analyst briefing prep for the rankings that matter to your category
  • A calendar so deadlines don't get missed
← Back to outcomes

Account-based marketing

Turn your dream-account list into a real plan: personalized campaigns per account to book meetings.

  • Book meetings with named accounts.
  • Increase deal size.
  • Align sales and marketing on one goal.
Flip to see just some of the things we can work on together →
  • Target account list, built with sales against real fit criteria
  • Personalized messaging and content per account or segment
  • Multi-channel sequencing: email, social, direct mail, event touches
  • Sales and marketing alignment on who owns which account, and when
← Back to outcomes

Who this is for.

For teams whose buyers evaluate products long before talking to sales, seed to Series C.

Why work with me.

One person, one story

Brand and product read better in one voice, especially for technical products.

Curious & flexible approach

New approaches every time, based on your business needs specifically.

Speaks everyone's language

Tell your story uniformly to anyone, using clear, persuasive language adapted by persona.

Strategic thinking, critical eye

I'll give you my honest opinion every single time.

Have it your way

We'll agree together on how to manage the engagement, based on your business needs.

Fast, and also pedantic

I learn super fast, and I'm pedantically attentive to the small details simultaneously.

Read about my values.

Questions?

What does "deep tech" mean?

Products whose primary value is the technology itself, and where the buyer or first discoverer is often technical: cybersecurity, AI and computer vision, developer tools, fleet and operations platforms.

Practically, this usually means that copy should be direct and technical - at least for that part of your audience.

Do you replace an in-house team or work alongside one?

My engagement with each company changes depending on the business needs!

What does an engagement look like?

A project, a quarter, or the long haul: this can be anything from hands-on execution through to fractional marketing leadership.

Do you write the work yourself, or manage writers?

I write it. That is the point of the arrangement: the strategy and the technical writing that makes it credible come from the same person.

When volume genuinely needs more hands, I bring in and manage contractors, but the through-line stays mine.

How technical does it actually get?

Further than most strategists go: docs-as-code, analytics, product and UX specs, and content structured so that LLMs can read it.

Developer portals, product documentation and release notes are inside the work, not adjacent to it.

How do you use AI in the work?

AI accelerates work that I have always done myself but didn't really need to, and makes me available to do the work that only an experienced human can do. AI workflows, skill systems, pipelines and automations.

I also teach it, including to marketers who are wary of it. Judgment about when not to use it is part of the job.

What does "deep tech" mean?

Products whose primary value is the technology itself, and where the buyer or first discoverer is often technical: cybersecurity, AI and computer vision, developer tools, fleet and operations platforms.

Practically, this usually means that copy should be direct and technical - at least for that part of your audience.

Do you replace an in-house team or work alongside one?

My engagement with each company changes depending on the business needs!

What does an engagement look like?

A project, a quarter, or the long haul: this can be anything from hands-on execution through to fractional marketing leadership.

Do you write the work yourself, or manage writers?

I write it. That is the point of the arrangement: the strategy and the technical writing that makes it credible come from the same person.

When volume genuinely needs more hands, I bring in and manage contractors, but the through-line stays mine.

How technical does it actually get?

Further than most strategists go: docs-as-code, analytics, product and UX specs, and content structured so that LLMs can read it.

Developer portals, product documentation and release notes are inside the work, not adjacent to it.

How do you use AI in the work?

AI accelerates work that I have always done myself but didn't really need to, and makes me available to do the work that only an experienced human can do. AI workflows, skill systems, pipelines and automations.

I also teach it, including to marketers who are wary of it. Judgment about when not to use it is part of the job.

Is the mentoring really free?

Yes. For marketers and technical writers: breaking in, using AI with judgment, and building systems that get used.

There is no upsell attached to it and no catch.

How do you measure success?

Metrics depend on what we're working on together.

For example, for internal enablement, we might look at engagement and adoption after implementing a new platform. For a new social media platform, we might track traffic, engagement and conversion. It all depends on the project and goals.

We'll establish scope and measurements at the start of the project.

Still not sure?

Tell me what you're working on. I'll help you understand how I can help you find the right solutions.

Get in touchSee some sample pieces

Great tech doesn't sell itself.
Let's meet. It's free.

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