Advising on growth strategy, GTM execution, and team enablement for scale

Making your value pop.

Full-stack go-to-market strategist, taking technology to market end to end. 15+ years in marketing, specializing in deep tech; at home with the engineers, the GTM teams, the analysts, the buyers, and the board.

Rachel Cheyfitz, smiling, in a pale green V-neck top against a light grey background.
Just some of the proof ...
0→1

Zero to acquisition in a year

$1M+

Quarterly ACV, 300% YoY growth

+65%

Market share

300

A 300-page developer portal

The lowdown

Visual Layer

Apr 2025 – Apr 2026

Head of Marketing

Hired for PMF at a computer vision AI startup. Built ICP framework, vertical positioning (semiconductor inspection, defense ISR, digital forensics), end-to-end GTM for manufacturing, full brand system, 65+ conference engagements, and complete documentation suite. ARR grew from under $1M to $3M. Acquired by Camtek (Nasdaq: CAMT), April 2026.

Coro Cybersecurity

Aug 2022 – Dec 2024

Director of Corporate & Product Marketing

Led a team of 13 across corporate and product marketing for a multi-LOB cybersecurity platform. Built the GTM framework, ICP definitions, partner profiles, compliance hub across 20+ frameworks, and the first product documentation infrastructure. $1M+ quarterly ACV. 300% YoY company growth.

Lytx / Surfsight

May 2021 – Aug 2022

Head of Product Marketing

Led PMM for an edge ML video telematics platform. 4 reports. Built the 300-page developer portal, led customer-facing crisis communications during a mass data-loss event, and repositioned the product for a new buyer. +65% market share. 35% reduction in partner onboarding time.

Earlier

2000 – 2021

PMM, Technical Writer, Content Strategist

Snyk (AppSec developer marketing), Cisco (enterprise technical writing), Pentera (attack surface management), XM Cyber, Reco, Alcide, Portshift, Lightrun, Incredibuild, Fiverr. Deep specialization across cybersecurity, developer tools, and enterprise SaaS, building the pattern recognition that single-vertical practitioners don't have.