Advising on organic growth strategy, GTM execution, and team enablement for scale

Making  your value pop.

Full-stack GTM strategist with deep roots in product marketing and technical communications. 15+ years bridging technical truth with market adoption across deep tech, AI, and SaaS—at home with engineers, GTM teams, analysts, buyers, and the board.

I build the GTM strategies, automated workflows, and execution systems your team needs to accelerate growth, secure investor confidence, win the right customers, and hit your revenue targets.

Rachel Cheyfitz, smiling, in a pale green V-neck top against a light grey background.
Rachel is, without a doubt, one of the best product marketers and GTM strategists I've worked with in my career.
Ana Lucia Amaral
Global Marketing Leader
August 5, 2025
Rachel was not only a pleasure to work with, an amazing colleague but a true subject matter expert when it came to Product Marketing and helping to understand the needs of customers (internal & external) for product information in a format that all could use.
Joseph Apuzzo
Senior Director of Security Solutions Engineering at CommandLink
January 1, 2025

The lowdown

Leveraging the documentation and technical storytelling roots I acquired early in my career at Amdocs, where I also built my first internal divisional portal, I transitioned into product marketing, enablement and marketing. Over time, I focused more and more on developer-facing and technical marketing, primarily for early-stage startups. Most recently, I've built multiple developer as well as partner portals, internal communication strategies and channels and I've led teams of up to 13 professionals across multiple marketing disciplines. At Visual Layer, I took on the Head of Marketing role, building GTM from scratch, driving PMF, supporting the team through a complex strategic acquisition by an enterprise manufacturer.

Today, I build teams, GTM strategy, and market education for technical B2B companies.

Visual Layer

Apr 2025 – Apr 2026

Head of Marketing

Hired for PMF at a computer vision AI startup. Built ICP framework, vertical positioning (semiconductor inspection, defense ISR, digital forensics (OSINT)), end-to-end GTM for manufacturing, full brand system, 65+ conference engagements, and complete documentation suite. ARR grew from under $1M to $3M. Acquired by Camtek (Nasdaq: CAMT), April 2026.

Coro Cybersecurity

Aug 2022 – Dec 2024

Director of Corporate & Product Marketing

Led a team of 13 across corporate and product marketing for a multi-LOB cybersecurity platform. Built the GTM framework, ICP definitions, partner profiles, compliance hub across 20+ frameworks, and the first product documentation infrastructure. $1M+ quarterly ACV. 300% YoY company growth.

Lytx / Surfsight

Nov 2020 – Aug 2022

Head of Product Marketing

Led PMM for an edge ML video telematics platform. 4 reports. Built the 300-page developer portal, led customer-facing crisis communications during a mass data-loss event, and repositioned the product for a new buyer. +65% market share. 35% reduction in partner onboarding time.

Earlier

2000 – 2020

PMM, Technical Writer, Content Strategist

Snyk (AppSec developer marketing), Cisco (enterprise technical writing), Pentera (attack surface management), XM Cyber, Reco, Alcide, Portshift, Lightrun, Incredibuild, Fiverr. Deep specialization across cybersecurity, developer tools, and enterprise SaaS, building the pattern recognition that single-vertical practitioners don't have.

Strategic acquisition within a year

0→1

Quarterly ACV, 300% YoY growth

$1M+

Market share

+65%

Developer portal pages over time:

+1000

My values.

Loyalty, integrity & accountability

Holding myself accountable. This is why the mentoring is free, and why there is no catch. I am honest about what I think, I'm straightforward, and I take accountability for my share.

Collaborative chameleon

I get along with everyone because there is always a way; I adapt to your team, your stack and your cadence. I respect everyone I work with, draw strength from differences and can always find a mutual path.

Creative, courageous and always curious

I am always embarrassed when I hear about a tool I don't already know - and then I go learn it. Hands in the product, testing all the things. Always experimenting, always trying new things.

Excellence: technical accuracy & consistency

I careful construct narratives around accurate technical details. Every concept is confirmed with the experts, and only claims we can prove and stand behind become part of the story.

Ship it: speedy, dynamic & agile

Always making things happen. Fast, and incredibly detailed. Briefs understood quickly, a first draft on one-off work usually inside a week, and versions rewritten until you are satisfied.

Player-coach
Builder-leader

Strategic thinking cap and ready-to-work gloves on at the same time. I lead by doing the work alongside the team.

Great tech doesn't sell itself.
Let's meet. It's free.

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