Event strategy

Choose the conferences that earn their budget, then arrive with a demo narrative and a follow-up plan.

Events swallow budget fast, so the first question is which ones deserve it. RISC scores every candidate on Relevance, Impact, Size, and Cost, using weighted criteria and a banded 1 to 5 rubric, so a shortlist can be explained to whoever signs off on it.

Scored, ranked shortlist with sponsorship tiers costed per event
Speaking strategy: which talks to pitch, to which tracks, and by when
Booth and demo narrative, so the 90-second version matches the website
Follow-up sequences written before the event, so nobody improvises them on the flight home