Product-for-marketing

UX, microcopy, and in-app flows, from the spec to the shipped screen.

The words inside the product decide whether a feature gets used or ignored. This is marketing working inside the product itself, on the screens where a trial either turns into a habit or quietly stops.

UX writing and microcopy across web and mobile
Onboarding, activation, and upgrade flows, specced with your product team
Product requirements and user stories written from the market side
In-app announcements and release messaging that reach people already using the product