Social & 3rd-party presence

Decide where you show up, who does the talking, and what you say often enough to be recognized.

Founder accounts and brand accounts carry different risk, so they get different treatment. The output is a plan your team can hold for a year, not a burst of posting that stops in March.

Channel selection and priority, with the channels you should quit named out loud
Voice guidelines for the founder and for the brand account
Content pillars and a cadence that matches the people you actually have
Review-site presence, including the category directories buyers check before a call