Internal training & advocacy

Message training for the whole company, and social campaigns run with employees.

I train the whole company on the story, down to the person answering the phone, and put employees into the campaigns.

  • Pitch and message training for every function, not only sales
  • Internal social campaigns: employee posts, launch amplification, and the assets behind them
  • Advocacy programs built on volunteers rather than mandates
  • Refresher sessions when the story changes
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