From documentation debt to high-impact technical docs.

Your documentation is what technical evaluators and AI answer engines read before contacting sales, but it reflects a product version from three iterations ago. The documentation backlog keeps growing, and technical debt is slowing down release updates. Maybe customer support is writing ad-hoc docs because they need to help fill the gap. And maybe you've even tried updating pages piecemeal, but without a unified architecture, inconsistencies keep compounding.

Rachel's documentation is modular and methodic - she makes sure that the customer understands the big picture and the theory behind all of the procedures but also writes very simple and methodic steps that the customer can follow easily.
Amit Tropper
Senior Software Engineering Group Manager
November 10, 2018

What we can work on together.

Technical & product documentation

Maintain current, well-structured developer guides, product docs, and release notes to give evaluators, users, and AI engines accurate information.

  • Enable evaluators and users to self-serve.
  • Cut support load.
  • Accelerate the buyer journey.
  • Improve brand discovery and visibility.
  • Improve customer satisfaction.
  • Answer the evaluation questions and save buyers the need for endless calls and emails.
  • Convert late-cycle, high-intent traffic.
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  • Product docs, developer guides, and deployment and installation material
  • Release notes and changelogs on a cadence the team can keep
  • Information architecture, a style guide, and a docs-as-code toolchain
  • Structure that search engines and LLMs can read
  • A buyer-question log folded into the FAQ
  • Technical review by the engineers who built the product before anything ships
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SEO & GEO

Fix technical health, structure content, and state claims plainly to get search and AI answer engines to find and describe your business correctly.

  • Get found and cited correctly by search and AI engines.
  • Grow qualified organic traffic.
  • Fix technical blockers.
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  • Technical health: crawlability, site structure, schema, internal linking, and page speed
  • Keyword and question research from buyers' own words
  • Refresh cycles for existing pages
  • Definitions, naming, and claims stated plainly enough for models to extract and cite
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In-app comms

Write the onboarding flows, in-app messages, and upgrade prompts inside the product to turn signups into active users.

  • Convert inside the product.
  • Explain without support tickets.
  • Convert to paid subscriptions.
  • Upsell with value from inside the product.
  • Convert your users to your marketing voice.
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  • UX writing and microcopy across web and mobile
  • Onboarding, activation, and upgrade flows, specced with the product team
  • Product requirements and user stories written from the market side
  • In-app announcements and release messaging
  • Every screen's copy checked against the positioning framework
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Tools & AI implementation & enablement

Build workflows, automations, and AI tooling around how the team already works to get full use from the tools you bought.

  • Gain measured productivity.
  • Achieve tool adoption.
  • Stop paying for unused tools.
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  • Structured and repeatable - Workflows, skill systems, pipelines, marketing operational layer and automations built around existing habits
  • Human-in-the-loop checkpoints at the right exits
  • Custom internal tools when nothing off the shelf fits
  • Tool evaluation against goals and the current stack, with a build-or-buy decision
  • Rollout: pilots, training, and a usage check
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Who this is for.

For tech teams whose docs need to satisfy technical evaluators and AI answer engines alike, seed to Series C.

Why work with me.

One person, one story

Brand and product read better in one voice, especially for technical products.

Curious & flexible approach

New approaches every time, based on your business needs specifically.

Speaks everyone's language

Tell your story uniformly to anyone, using clear, persuasive language adapted by persona.

Strategic thinking, critical eye

I'll give you my honest opinion every single time.

Have it your way

We'll agree together on how to manage the engagement, based on your business needs.

Fast, and also pedantic

I learn super fast, and I'm pedantically attentive to the small details simultaneously.

Read about my values.

Questions?

What does "deep tech" mean?

Products whose primary value is the technology itself, and where the buyer or first discoverer is often technical: cybersecurity, AI and computer vision, developer tools, fleet and operations platforms.

Practically, this usually means that copy should be direct and technical - at least for that part of your audience.

Do you replace an in-house team or work alongside one?

My engagement with each company changes depending on the business needs!

What does an engagement look like?

A project, a quarter, or the long haul: this can be anything from hands-on execution through to fractional marketing leadership.

Do you write the work yourself, or manage writers?

I write it. That is the point of the arrangement: the strategy and the technical writing that makes it credible come from the same person.

When volume genuinely needs more hands, I bring in and manage contractors, but the through-line stays mine.

How technical does it actually get?

Further than most strategists go: docs-as-code, analytics, product and UX specs, and content structured so that LLMs can read it.

Developer portals, product documentation and release notes are inside the work, not adjacent to it.

How do you use AI in the work?

AI accelerates work that I have always done myself but didn't really need to, and makes me available to do the work that only an experienced human can do. AI workflows, skill systems, pipelines and automations.

I also teach it, including to marketers who are wary of it. Judgment about when not to use it is part of the job.

What does "deep tech" mean?

Products whose primary value is the technology itself, and where the buyer or first discoverer is often technical: cybersecurity, AI and computer vision, developer tools, fleet and operations platforms.

Practically, this usually means that copy should be direct and technical - at least for that part of your audience.

Do you replace an in-house team or work alongside one?

My engagement with each company changes depending on the business needs!

What does an engagement look like?

A project, a quarter, or the long haul: this can be anything from hands-on execution through to fractional marketing leadership.

Do you write the work yourself, or manage writers?

I write it. That is the point of the arrangement: the strategy and the technical writing that makes it credible come from the same person.

When volume genuinely needs more hands, I bring in and manage contractors, but the through-line stays mine.

How technical does it actually get?

Further than most strategists go: docs-as-code, analytics, product and UX specs, and content structured so that LLMs can read it.

Developer portals, product documentation and release notes are inside the work, not adjacent to it.

How do you use AI in the work?

AI accelerates work that I have always done myself but didn't really need to, and makes me available to do the work that only an experienced human can do. AI workflows, skill systems, pipelines and automations.

I also teach it, including to marketers who are wary of it. Judgment about when not to use it is part of the job.

Is the mentoring really free?

Yes. For marketers and technical writers: breaking in, using AI with judgment, and building systems that get used.

There is no upsell attached to it and no catch.

How do you measure success?

Metrics depend on what we're working on together.

For example, for internal enablement, we might look at engagement and adoption after implementing a new platform. For a new social media platform, we might track traffic, engagement and conversion. It all depends on the project and goals.

We'll establish scope and measurements at the start of the project.

Still not sure?

Tell me what you're working on. I'll help you understand how I can help you find the right solutions.

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