Assess product-market fit against buyer evidence, and name where it is thin.
Together, we can explore the data that you have to test whether the product fits the market it is aimed at, using buyer evidence rather than internal conviction.
- Interviews with buyers, users, and churned accounts, coded into themes
- A review of usage, retention, and win/loss signals against the target segment
- A written verdict per segment: where fit is proven, and where the evidence is thin
- A thorough analysis of recorded calls with prospects and customers
- Recommendations: reposition, narrow the segment, or change the product story
