Strategy & planning

Market feedback

Product & launches

Content & creative

Discovery & visibility

Internal systems

For product marketing professionals

For product managers

For technical communication professionals

For marketing professionals

Express services

Let's meet. It's free.

Tell me what you're building and what's in the way.

Curated resources

Build your stack

Mentoring, free forever.

I mentor marketers and technical writers.

Voice of the customer

Standing interviews and surveys with the people already using the product.

I run a standing voice-of-customer program with current and churned customers, separate from the deal cycle.

Interview guides and recruiting for current and churned accounts
Surveys, review mining, and support-ticket themes
Coded findings with the customer's verbatim quote attached
A readout each cycle, routed to product, marketing, and success