PLG

PLG, product-led growth, is the strategy of using the product itself, not sales or marketing, as the primary driver of acquisition, activation, and expansion. Building growth loops into the product experience ensures the product sells and expands itself with less dependence on outbound effort.

Growth loop design: invite flows, sharing, viral mechanics
Free trial, freemium, or sandbox strategy and conversion paths
In-product upgrade and expansion prompts
PLG metrics: activation, time-to-value, expansion revenue