You've scaled engineering and expanded your sales team, but you still don't have a dedicated product marketer bridging the gap between what you build and how you sell it. Account reps are improvising their own pitch decks, product managers are forced to write GTM announcements on short notice, and complex new features sit unused because nobody translated technical capability into buyer value. You need unified positioning, sales enablement, and clear launch playbooks, but searching for the right full-time PMM lead takes months you can't afford to waste.
Win/loss is the practice of interviewing buyers after a deal closes, whether won or lost, independent of the deal team. Structured, ongoing interviews surface the real reasons deals succeed or stall, ensuring product, sales, and messaging decisions rest on buyer truth rather than internal narrative.
Website content is the copy a buyer, or the AI model summarizing you on their behalf, reads before anyone talks to sales, from landing pages to case studies. Writing clearly enough for the close reader, the skimmer, and the crawler ensures the site converts technical credibility into commercial trust.
Voice of the customer is the ongoing practice of gathering direct feedback from current and churned users through interviews and surveys, as well as from third-party sites (such as Reddit and G2). A standing program surfaces the customer's thoughts and needs as well as their language choices, ensuring product and marketing decisions as well as the language of the messaging itself all rest on real customer evidence rather than internal assumption.
Video production is the scripting, storyboarding, and direction of explainer, demo, and launch content. A clear narrative and production plan behind every video ensures complex products are understood quickly, in the format buyers increasingly prefer.
Technical and product documentation is the structured record a product's evaluators and users rely on, from developer guides to release notes. Well-architected, current documentation builds technical trust, ensuring evaluators and AI answer engines alike find and cite accurate information.
Sales assets are the decks, scripts, battlecards, and FAQs a sales team uses to carry a deal forward. Building every asset from the same message framework as the website ensures buyers hear one consistent story throughout the entire sales process.
RFPs and technical proposals are the formal documents through which procurement and technical evaluators assess a vendor's fit. A precise, reusable answer library speeds every response, ensuring technical credibility is established at the exact moment a deal is being decided.
Product-for-marketing is the discipline of writing the language inside the product itself, from onboarding to in-app messaging. Treating in-product copy as a marketing surface improves activation and retention, ensuring the product sells and teaches itself in the moments that matter most.
Product launches are the coordinated narrative, campaign, and events that introduce a release to the market. Planning adoption flows alongside the announcement itself ensures a launch converts attention into sustained usage, not just a single day of visibility.
Positioning and messaging define your identity, including components such as ICP and brand voice. A unified system makes that strategy repeatable, ensuring every team articulates your true value to the market.
Market research and competitive intelligence is the collection of evidence, from competitive teardowns to buyer interviews, needed to make a specific business decision. Grounding that evidence in a real decision ensures research becomes usable input rather than an exercise for its own sake.
Internal communications is the discipline of giving a company one owned source of answers, updates, and onboarding material. A single, maintained source keeps every function aligned, ensuring new hires and existing teams work from the same current truth.
Internal training and advocacy is the practice of teaching every employee the company's message and mobilizing them as public advocates. A trained, aligned team multiplies reach organically, ensuring the story is told consistently by everyone who represents it.
Feedback loops are the system that collects, scores, and routes customer requests and field notes into the product roadmap. A standing, evidenced intake process ensures the roadmap reflects real market demand, and that every customer who raised a request gets an answer.
Campaign and program measurement is the discipline of tracking marketing activity against a named question and metric, then reviewing results on a fixed cycle. Consistent measurement turns marketing spend into evidence, ensuring every future campaign is justified by what the last one actually proved.
For Series B and C founders, CMOs, and VPs of Product who need mature product marketing operating in their business without waiting six months on headcount or managing agency overhead.
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Brand and product read better in one voice, especially for technical products.
New approaches every time, based on your business needs specifically.
Tell your story uniformly to anyone, using clear, persuasive language adapted by persona.
I'll give you my honest opinion every single time.
We'll agree together on how to manage the engagement, based on your business needs.
I learn super fast, and I'm pedantically attentive to the small details simultaneously.
Products whose primary value is the technology itself, and where the buyer or first discoverer is often technical: cybersecurity, AI and computer vision, developer tools, fleet and operations platforms.
Practically, this usually means that copy should be direct and technical - at least for that part of your audience.
My engagement with each company changes depending on the business needs!
A project, a quarter, or the long haul: this can be anything from hands-on execution through to fractional marketing leadership.
I write it. That is the point of the arrangement: the strategy and the technical writing that makes it credible come from the same person.
When volume genuinely needs more hands, I bring in and manage contractors, but the through-line stays mine.
Further than most strategists go: docs-as-code, analytics, product and UX specs, and content structured so that LLMs can read it.
Developer portals, product documentation and release notes are inside the work, not adjacent to it.
AI accelerates work that I have always done myself but didn't really need to, and makes me available to do the work that only an experienced human can do. AI workflows, skill systems, pipelines and automations.
I also teach it, including to marketers who are wary of it. Judgment about when not to use it is part of the job.
Yes. For marketers and technical writers: breaking in, using AI with judgment, and building systems that get used.
There is no upsell attached to it and no catch.
We'll establish scope and measurements at the start of the project.
Tell me what you're working on. I'll help you understand how I can help you find the right solutions.
Great tech doesn't sell itself.
Let's meet. It's free.
