Press release writing

Press release writing is the formal announcement of news that matters to your market, written to the standard journalists and wire services expect. A release written to that standard gets picked up; one that isn't gets ignored.

Press releases written to AP style and wire-service standard
Quotes, boilerplate, and supporting facts gathered and verified
Distribution guidance: which wire, which outlets, when to send
Coordination with the rest of the announcement, so nothing contradicts