You're struggling to provide partners with accurate documentation for their customers, identify the right market segments, ICP or personas. You're an expert in finding partners and supporting their campaigns, but some of the nitty gritty and bottom of the funnel content provisions might be a mystery to you or you might simply not have enough time - and that isn't your focus anyway.
Voice of the customer is the standing practice of gathering feedback from current and churned users through interviews, surveys, and review sites. Hearing buyers in their own words ensures messaging and product decisions rest on evidence.
Video production is the scripting, storyboarding, and direction of explainer, demo, and launch content. A clear narrative and production plan behind every video ensures complex products are understood quickly, in the format buyers prefer.
Internal training and advocacy is the practice of teaching every employee the company's message and equipping them to tell it publicly. A trained, aligned team multiplies reach, ensuring the story is told the same way by everyone who represents it.
Technical and product documentation is the structured record a product's evaluators and users rely on, from developer guides to release notes. Current, well-architected docs build technical trust and give AI answer engines accurate material to cite.
Positioning and messaging define your identity, including components such as ICP and brand voice. A unified system makes that strategy repeatable, ensuring every team articulates your true value to the market.
Press release writing is the formal announcement of news that matters to your market, written to the standard journalists and wire services expect. A release written to that standard gets picked up; one that isn't gets ignored.
Product launches are the coordinated narrative, campaign, and events that introduce a release to the market. Planning adoption flows alongside the announcement ensures a launch converts attention into sustained usage, not a single day of visibility.
Product-for-marketing is the discipline of writing the language inside the product itself, from onboarding to in-app messaging. Treating in-product copy as a marketing surface ensures the product sells and teaches itself in the moments that matter.
PLG, product-led growth, is the strategy of using the product itself, not sales or marketing, as the driver of acquisition, activation, and expansion. Growth loops built into the product ensure it sells and expands itself with less outbound work.
Product-market fit is the degree to which a product satisfies genuine market demand, measured against buyer evidence rather than internal conviction. Naming where fit is thin early ensures resources go toward what the market has proven it wants.
Partner programs are the product marketing support that helps a company's partners sell and market alongside them. Giving partners the same clarity your own team gets ensures they represent you accurately instead of guessing.
Onboarding programs are the structured first experience that turns a new signup or customer into someone who understands and uses the product. A deliberate sequence across email, in-app, and content ensures activation happens by design.
Market research and competitive intelligence is the evidence, from competitive teardowns to buyer interviews, needed to make a specific business decision. Tying research to a real decision ensures it becomes usable input, not an exercise in itself.
Internal communications is the discipline of giving a company one owned source of answers, updates, and onboarding material. A single, maintained source keeps every function aligned, so new hires and existing teams work from the same current truth.
Feedback loops are the system that collects, scores, and routes customer requests and field notes into the product roadmap. A standing, evidenced intake ensures the roadmap reflects real demand, and every customer who raised a request gets an answer.
Customer marketing content is the case studies, spotlights, and customer-facing communications that turn existing users into your best proof. Built from real customer conversations, this content earns trust the sales deck alone can't.
Partner marketers seeking assistance in supporting their partners with accurate information and guidance around the product and the vendor (you).
Brand and product read better in one voice, especially for technical products.
New approaches every time, based on your business needs specifically.
Tell your story uniformly to anyone, using clear, persuasive language adapted by persona.
I'll give you my honest opinion every single time.
We'll agree together on how to manage the engagement, based on your business needs.
I learn super fast, and I'm pedantically attentive to the small details simultaneously.
Products whose primary value is the technology itself, and where the buyer or first discoverer is often technical: cybersecurity, AI and computer vision, developer tools, fleet and operations platforms.
Practically, this usually means that copy should be direct and technical - at least for that part of your audience.
My engagement with each company changes depending on the business needs!
A project, a quarter, or the long haul: this can be anything from hands-on execution through to fractional marketing leadership.
I write it. That is the point of the arrangement: the strategy and the technical writing that makes it credible come from the same person.
When volume genuinely needs more hands, I bring in and manage contractors, but the through-line stays mine.
Further than most strategists go: docs-as-code, analytics, product and UX specs, and content structured so that LLMs can read it.
Developer portals, product documentation and release notes are inside the work, not adjacent to it.
AI accelerates work that I have always done myself but didn't really need to, and makes me available to do the work that only an experienced human can do. AI workflows, skill systems, pipelines and automations.
I also teach it, including to marketers who are wary of it. Judgment about when not to use it is part of the job.
Products whose primary value is the technology itself, and where the buyer or first discoverer is often technical: cybersecurity, AI and computer vision, developer tools, fleet and operations platforms.
Practically, this usually means that copy should be direct and technical - at least for that part of your audience.
My engagement with each company changes depending on the business needs!
A project, a quarter, or the long haul: this can be anything from hands-on execution through to fractional marketing leadership.
I write it. That is the point of the arrangement: the strategy and the technical writing that makes it credible come from the same person.
When volume genuinely needs more hands, I bring in and manage contractors, but the through-line stays mine.
Further than most strategists go: docs-as-code, analytics, product and UX specs, and content structured so that LLMs can read it.
Developer portals, product documentation and release notes are inside the work, not adjacent to it.
AI accelerates work that I have always done myself but didn't really need to, and makes me available to do the work that only an experienced human can do. AI workflows, skill systems, pipelines and automations.
I also teach it, including to marketers who are wary of it. Judgment about when not to use it is part of the job.
Yes. For marketers and technical writers: breaking in, using AI with judgment, and building systems that get used.
There is no upsell attached to it and no catch.
We'll establish scope and measurements at the start of the project.
Tell me what you're working on. I'll help you understand how I can help you find the right solutions.
