From ad-hoc to absolute alignment.

Products whose primary value is the technology itself, and where the buyer or first discoverer is often technical: cybersecurity, AI and computer vision, developer tools, fleet and operations platforms.

Practically, this usually means that copy should be direct and technical - at least for that part of your audience.

My engagement with each company changes depending on the business needs!

A project, a quarter, or the long haul: this can be anything from hands-on execution through to fractional marketing leadership.

I write it. That is the point of the arrangement: the strategy and the technical writing that makes it credible come from the same person.

When volume genuinely needs more hands, I bring in and manage contractors, but the through-line stays mine.

Further than most strategists go: docs-as-code, analytics, product and UX specs, and content structured so that LLMs can read it.

Developer portals, product documentation and release notes are inside the work, not adjacent to it.

AI accelerates work that I have always done myself but didn't really need to, and makes me available to do the work that only an experienced human can do. AI workflows, skill systems, pipelines and automations.

I also teach it, including to marketers who are wary of it. Judgment about when not to use it is part of the job.

Yes. For marketers and technical writers: breaking in, using AI with judgment, and building systems that get used.

There is no upsell attached to it and no catch.

Metrics depend on what we're working on together.

For example, for internal enablement, we might look at engagement and adoption after implementing a new platform. For a new social media platform, we might track traffic, engagement and conversion. It all depends on the project and goals.

We'll establish scope and measurements at the start of the project.