Questions about my services.

Building a GTM plan from scratch starts with three questions before any tactic gets discussed: who exactly is the buyer, what do they believe today that has to change before they'll buy, and what's the fastest, cheapest way to test that belief with real prospects.

A plan built from zero should be grounded in that evidence, not a template. I build go-to-market plans this way, drawing on 25 years across marketing and company leadership, including scaling Coro to 300% year-over-year growth.

Skip the survey. Enterprise buyers won't rate your messaging on a form, but they'll tell you in a 20-minute call what problem they were solving when they found you, what almost stopped them from taking the meeting, and what they'd tell a peer who asked if the product is worth it.

I run 8 to 12 discovery interviews with prospects and recent lost or won deals before finalizing a single line of website copy. The pattern that repeats across those calls is the real positioning, not the one a workshop produced.

This is incredibly dependent on the type of engagement, business needs and your preferences. Either way, we'll build a plan together that we both agree on, and this will include a RACI.

This is incredibly dependent on the type of engagement. For one-off content requests, I can usually deliver the first draft (sometimes more) within a week. For larger projects, we'll build a timeline together.

The short answer: yes. It's important to remember this is my livelihood! In any case, I always sign the company's NDA and I stick to it. I'm legally bound and I take that incredibly seriously.

This is incredibly dependent on the type of engagement. For one-off content requests, I can usually deliver the first draft (sometimes more) within a week. For larger projects, we'll build a timeline together. Either way, there is no mandatory contract length - I'm only interested in working with you so long as it's productive for you and the business!

This is incredibly dependent on the type of engagement. For one-off content requests, I can usually deliver the first draft (sometimes more) within a week. For larger projects, we'll build a timeline together.

This is incredibly dependent on the type of engagement. We'll build a timeline together.

You choose: hourly, a fixed-price project, a monthly retainer, or a hybrid where a defined project runs alongside a smaller ongoing retainer.

Scope and the number are agreed in writing before anything starts.

Sometimes, yes. If the marketing work is steady and predictable and you can afford a senior salary, hire. A full-time person compounds in a way a consultant doesn't.

Fractional fits better when the work is ad-hoc, when you need seniority but don't have the budget for full time, often for early-stage startups in particular, or when the first version has to be built properly and you plan on hiring the "maintenance team" after.

Yes. The Wall of love collects feedback through Senja and publishes it unedited, which is a reasonable first read.

If you'd rather speak to someone directly, ask on the intro call and I'll connect you with people whose situation looked like yours.

More often than you'd expect.

If you need someone running ads day to day, that isn't me. There's no ads-manager execution here. If you're pre-product and still changing what you're building every few weeks, positioning work will be out of date before it's finished, and the money is better spent on customer conversations. If what you want is a document to show the board, you can get one cheaper elsewhere.

The intro call is free partly so this comes up early rather than in month two.

An agency gives you a bench of specialists. With me you get one person doing the work and so you don't have to guess at all about who you're getting.

We'll establish scope and measurements at the start of the project.

Yes. For marketers and technical writers: breaking in, using AI with judgment, and building systems that get used.

There is no upsell attached to it and no catch.

AI accelerates work that I have always done myself but didn't really need to, and makes me available to do the work that only an experienced human can do. AI workflows, skill systems, pipelines and automations.

I also teach it, including to marketers who are wary of it. Judgment about when not to use it is part of the job.

Further than most strategists go: docs-as-code, analytics, product and UX specs, and content structured so that LLMs can read it.

Developer portals, product documentation and release notes are inside the work, not adjacent to it.

I write it. That is the point of the arrangement: the strategy and the technical writing that makes it credible come from the same person.

When volume genuinely needs more hands, I bring in and manage contractors, but the through-line stays mine.

A project, a quarter, or the long haul: this can be anything from hands-on execution through to fractional marketing leadership.

My engagement with each company changes depending on the business needs!

Products whose primary value is the technology itself, and where the buyer or first discoverer is often technical: cybersecurity, AI and computer vision, developer tools, fleet and operations platforms.

Practically, this usually means that copy should be direct and technical - at least for that part of your audience.