The archive.

Posts written before this site moved to its current home. They are kept for reference, so some of the tooling and screenshots have moved on since.

What Great Technical Documentation Really Looks Like

September 5, 2025

Technical writing & docs

5 min

Standards for product, technical, and user-facing documentation — content structure, templates, formatting, language, and accessibility requirements for clarity and consistency.

What You Need to Know to Become an Excellent Technical Writer

September 5, 2025

Technical writing & docs

5 min

Essential skills, self-directed learning vs. paid courses, portfolio advice — and an honest look at when technical writing isn't the right fit.

How Being Bold in Your Job Search Can Help Open Unexpected Doors

January 27, 2025

Career

3 min

Being bold creates unexpected opportunities. Asking for feedback and advocating for yourself can open doors even after rejection — confidence and transparency make the difference.

A Practical Guide for PMMs to Choosing the Best Tools

December 15, 2024

All about AI

5 min

Discover the essential guide for Product Marketing Managers (PMMs) on choosing the right tools to streamline go-to-market strategies.

Top 10 In-App Communication Tools to Make Your Product Soar

December 11, 2024

GTM

3 min

10 in-app communication tools for collecting feedback, announcing product changes, and keeping product and customer expectations aligned. A roundup for PLG and product-led teams.

How to Host the Best 'Try Before You Buy' Trial for PLG

December 10, 2024

Adoption & retention

7 min

Sandboxes, guided tours, hybrid approaches — how to choose the right 'Try Before You Buy' strategy for your PLG motion, buyer journey, and product complexity.

Top 12 Guided Product Tour Solutions

December 10, 2024

Adoption & retention

5 min

A comprehensive roundup of no-code demo platforms for SaaS teams looking to drive product adoption.

How to Quickly Craft Perfect Resumes for Any Job You Want

December 9, 2024

Career

13 min

Build a 'single source' CV, use AI tools strategically, and automate formatting — so you can tailor your resume for every role in a fraction of the time.

3 Paths to Better PLG Strategy with Information Architecture

November 29, 2024

Adoption & retention

3 min

Product-led growth without good information architecture planning is ultimately going to look like a sports car with a broken GPS—powerful, but lost.

Why Your Startup Urgently Needs a Founding Product Marketer

November 29, 2024

Positioning & messaging

3 min

Bringing a product marketing leader on board early is a vital factor in your startup's success. The right strategic hire helps find product-market fit faster.

The Whats and Whys of a Positioning Document

November 25, 2024

Positioning & messaging

3 min

Learn why a positioning document is essential for success. Discover how this framework aligns teams, saves resources, and creates consistent messaging.

Understanding the Role of a Product Marketing Manager

November 18, 2024

Positioning & messaging

3 min

Whether you're aspiring to build a career in product marketing or seeking to hire top PMM talent, this foundational knowledge proves invaluable.

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