HR tech

Recruiting platform GTM

Two years of go-to-market work for Comeet: product launch posts, most of the product documentation, lifecycle email, in-product tours and sales decks. The engagement ended when Spark Hire acquired the company in 2023.

Project highlights

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GTM
Product launches
Technical & product documentation
In-app comms
Retention & nurture campaigns
HR and recruiting teams
Author
2022
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About this engagement

Comeet was a collaborative recruiting platform and applicant tracking system. I worked directly with co-founder Tommy Dikerman for two years across much of the company's go-to-market work.

Two years of work

The main artifact is the Recruiting Analytics launch, written for HR teams and recruiters. I built the post around the recruiter's own pipeline and the actions they could take to improve it, and also wrote the LinkedIn Recruiter integration announcement.

  • Product documentation. Most of the platform documentation was mine. The candidate pseudonymization guide is filed separately because it served IT and compliance teams.
  • Lifecycle email. I wrote sequences for a range of campaigns in Intercom.
  • Product tours. Tommy, his designer, and I built the in-product tours together.
  • Sales decks and value proposition messaging. Both were written alongside the launch copy.

Why one vocabulary

I treat product marketing and technical writing as closely related work at different levels of detail for the same buyer. Across the launch copy, documentation, product tours, and sales material, I used the same vocabulary so each asset described the product in the same terms.

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