Cybersecurity
Positioning & messaging
GTM

Why gradual software release wins

Abstract brand form on a voltage green field

On 19 July 2024 CrowdStrike shipped a faulty Falcon Sensor update that caused widespread chaos. When you're the underdog, you go for the jugular. I wrote this independently, telling customers & prospects why they could trust our releases.

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2024
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Blog posts

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Tell me what you're building and what's in the way and we can explore solutions together.