My Skills & Expertise

A Product Marketing professional transforming technical innovation into market success.

🚀Marketing & Documentation for:

• Cybersecurity
• Dev Tools
• Internal Communications
• HR and Recruitment Platforms
• B2C and Legal Productivity Apps
• AI/ML-Driven Software
• Compliance and Data Privacy Solutions

Product Marketing Core:

• Product Positioning & Messaging
• Go-to-Market Strategy Development
• B2B SaaS Strategies
• Market Research and Analysis
• Pricing Strategies and Recommendations

Content and Communication:

• Content Strategy, Creation, and Marketing
• Thought Leadership Content
• End-to-End Content Writing
• Technical Documentation: Planning, Infrastructure, Resources, and Copyediting
• Developer Hubs 
• In-App Communications
• PLG Strategies

Campaigns and Relations:

• Integrated Marketing Campaigns
• Webinar Planning and Execution
• Analyst Relations Management
• Conference Speaking

"Rachel is one of the best writers out there! I enjoy working with her because she is professional and easy to work with! Very fast, understood the brief quickly, and wrote me several versions until I was satisfied. I will definitely work with Rachel again in the future. She is a great person to work with and I recommend her to everyone"

- maya_ofer

Ira Dizengof

VP Product
"It was a pleasure to work closely with Rachel in Coro. Rachel's openness to alternative ideas, combined with her well-articulated opinions, consistently led to innovative solutions and improved outcomes. One of Rachel's strongest assets is her insatiable curiosity and eagerness to grow, both personally and professionally. She approaches challenges with enthusiasm, always seeking opportunities to learn and progress. Rachel's warmth, integrity, and genuine care for her colleagues make her not just a capable leader, but also a trusted friend and mentor."

Roi Gilboa

Product management ⁞ Innovation ⁞ B2B ⁞ B2C ⁞ IoT ⁞ BigData
"Rachel is a very dedicated technical writer and documentation leader. She brings high standards and is very productive. Her ability to learn technology fast and leverage the full functionality of the available tools is unique. Rachel is very good in working with people and getting what she needs to make things work. She does not tend to accept wrong process and will do her best to fix things until they work well. I would gladly hire her again if such opportunity comes." 

Forrest Knueppel

Channel Partner Champion * Technology futurist/evangelist * Sales Leader * Challenger
"I’ve had the benefit of working alongside Rachel as she took over a (at the time)virtually non existent product marketing leadership role and immediately took action to create an incredibly robust level of quality content. I appreciate that Rachel is quick to offer assistance and reliably provides quality work and meets deadlines. As a start up culture, the demands are fast and furious with constantly changing priorities and expectations- Rachel accepts every challenge in stride and pivots to provide quality responses to each. It is my privilege to recommend her as a valuable asset to any team.

Amit Tropper

Senior Software Engineering Manager
"Rachel and I worked together at Cisco. Rachel was the documentation writer for my software development team, which developed an end-to-end security solution. Rachel demonstrated exceptional teamwork, participating in all daily meetings and she explored the functionality as early as possible. She worked very closely with the other team members to make sure she had a clear understanding of the product before documenting. Rachel has very good technical skills and a great understanding of the customers’ needs, enabling her to focus on the central topics. She is very efficient and considerate when working with the team members, particularly when the team is under stress. Rachel self-manages, learning by experiencing with the product and working directly with the developers. Rachel’s documentation is modular and methodic - she makes sure that the customer understands the big picture and the theory behind all of the procedures but also writes very simple and methodic steps that the customer can follow easily, even for complicated procedures and products."

Nissim Shoval

Senior Partner Business Executive @Coro

"What stands out about Rachel is her collaborative approach. She consistently shares insights and supports her colleagues, fostering a culture of open communication within her team and beyond. Her ability to translate complex technical concepts into clear, persuasive content has greatly improved our collective output."

- Nissim Shoval

Eric Husband

Director, Customer Success & Support | Customer Experience | Transformation | Growth
"I worked with Rachel for one amazing year at Snyk at a time when describing it as “explosive growth” would be a wild understatement. We partnered on a successful project, migrating our documentation into a new, expanded knowledge base. Rachel worked tirelessly to implement a solution that met both our needs as well as the customer’s. It was a great pleasure to have worked together, and I hope to work with her again in the future. She has a brilliant mind and her servant leadership style make her a great partner on any project. We miss you!"

Rhonda Friedman

Non-Profit Leadership
"I have known Rachel for about 10 years and recently had the pleasure of working on the same team with her for the last couple of years. This is the second time that I've had the opportunity to work with Rachel - about 8 years ago we also worked on the same team for a couple of years. Rachel is an extremely knowledgeable and talented Technical Writer/Marketing Writer. She has excellent presentation skills and would be an asset to a training program. She is dedicated and energetic, with a variety of skills, able to tackle many tasks. She is always thinking out-of-the box and coming up with new creative solutions. Rachel is outgoing, pleasant, and positive - she is also a great team player and colleague. Rachel will succeed at whatever she does and I am happy to recommend her."

"Rachel worked with you to understand what your strengths and talents are and then was able to put it in writing for effective communication. Worked diligently but did not feel rushed."

- jasonmadison076

Shawn Miller

Staff Engineering & Security Specialist - R&D Central team member, Community & Customer Education Leader
"Rachel bring sanity and organization to the chaos... we are a fast moving company with a constant stream of changes and enhancements being proposed by multiple teams across geos and she somehow manages to stay on top of it all. It’s a pleasure to work with her."

Liran Tal

Lead DevRel & Secure Coding advocate 🥑
"I have worked closely with Rachel when first joining Snyk in her role as leading the entire content review, documentation and technical resources for Snyk, all single-handedly through initiatives she lead and her passion to create the best content experience for Snyk's users and customer base. Her commitment to always produce the best quality of content, reviewing the technical bits with me term-by-term and truly understanding the context had shown me how deeply she cares about her role. Rachel is super energetic, always bringing in new ideas to the table, such as working on how-to and marketing videos at Snyk, and connecting open source content contributions to our support resources. It was a pleasure working with Rachel. She is an awesome person with great inter-personal skills and I'm looking forward to working with her again."