Small business

Partner product roadmap

Strategic roadmap deck for a cybersecurity vendor's VIP partners: the company vision, where the product is heading, and the trade-offs behind the sequencing.

Project highlights

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GTM
Partner programs
Positioning & messaging
Partners and MSPs
Author
2024
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About this engagement

Coro is a modular cybersecurity platform for small and mid-sized businesses. I was Director of Product & Corporate Marketing, and this work supported the company's managed service provider channel.

The partner problem

A managed service provider that adopts a security platform also commits its own customers to that product. MSPs therefore evaluated the product partly on where it was heading.

The roadmap

I built the roadmap for selected partners, covering the company vision, product direction, the trade-offs behind the sequence, and the options we had ruled out with the reasons for those decisions.

Why the trade-offs are included

For this channel, the partner was the customer in practical terms. I gave partners the reasoning behind the roadmap because they would use the product with their own customers as well as inside their own business.

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