Surfsight was the channel-facing business unit of Lytx, and its growth depended on partners building its AI video telematics into their own fleet platforms. I was Head of Product Marketing, with a team of four I built from scratch: technical writers and product marketers in one function.
The artifact
The developer portal ran to 300 pages. It gave third-party telematics providers the SDK documentation to integrate Surfsight hardware and API into their fleet management systems, plus a knowledge base. Partner onboarding time fell 35%.
I also owned the Surfsight Partner Portal, a one-stop shop for video telematics with API and integration tools. Lytx named both portals in its Q1 2022 press release.
New indirect subscriptions through the Surfsight partner channel rose 250% year over year. This work contributed to that growth.
Why
Partners decide whether to integrate by reading the documentation. The portal had to answer their questions before they asked a salesperson.
